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Sangrita Viuda de Sánchez
Online content
What we did
Art and creative direction
Video production
Video editing

Sangrita Viuda de Sánchez is a popular Mexican appetizer made with tomato, orange juice, salt, and hot spices. For this campaign we presented a new drink called “Sangrichela”, a mix of beer and Sangrita Viuda de Sánchez as the novel ingredient. Targetted for audiences in the northern Mexico, this gave us the opportunity to pair this new drink with creative local inventions: the “Dogo” (a hot-dog with potato chips), and “Electrocumbia” (electronic music mixed with cumbia).

Hot dog + Potato chips 👉 Dogo!
Electro + Cumbia 👉 Electrocumbia! 👞 👠