Cosas que van
con madre

Sangrita Viuda de Sánchez is a popular Mexican appetizer made with tomato, orange juice, salt, and hot spices. For this campaign we presented a new drink called “Sangrichela”, a mix of beer and Sangrita Viuda de Sánchez as the novel ingredient. Targetted for audiences in the northern Mexico, this gave us the opportunity to pair this new drink with creative local inventions: the “Dogo” (a hot-dog with potato chips), and “Electrocumbia” (electronic music mixed with cumbia).