20º French Film Festival

Out of Home Campaign
What we did
Art and creative direction
Photography and video production
Video editing

The Tour de Cine Francés film festival hired Arubaa to create a fresh new visual campaign to launch its 20th edition. We decided to develop a more exciting graphic language than normally used for such festivals. Our design approach – and the inclusion of distinctive features of French culture – led to a campaign that connected with the audience.

The goal

To increase ticket sales for the festival.

25% increment in ticket sales. From 315 K to 394 K