25% increment in ticket sales. From 315 K to 394 K
20º French Film Festival
Client
Cinépolis
Output
Out of Home Campaign
Shortfilm
Shortfilm
What we did
Art and creative direction
Photography and video production
Video editing
Photography and video production
Video editing
Overview
The Tour de Cine Francés film festival hired Arubaa to create a fresh new visual campaign to launch its 20th edition. We decided to develop a more exciting graphic language than normally used for such festivals. Our design approach – and the inclusion of distinctive features of French culture – led to a campaign that connected with the audience.
The goal
To increase ticket sales for the festival.
