40% increment in ticket sales. From 225 K to 315 K
21º French Film Festival
Client
Cinépolis
Output
Out of Home Campaign
Shortfilm
Shortfilm
What we did
Art and creative direction
Photography and video production
Video editing
Photography and video production
Video editing
Overview
For the 21st edition of the Tour de Cine Francés film festival, held in 2019, we reinterpreted the historical figure of Marie Antoinette as the pivotal character for the campaign. We used quirky eyeglasses to create modern but whimsical imagery, evoking some classical roots of French culture seen from a contemporary standpoint.
The goal
To increase ticket sales for the festival.
