40% increment in ticket sales. From 225 K to 315 K
For the 21st edition of the Tour de Cine Francés film festival, held in 2019, we reinterpreted the historical figure of Marie Antoinette as the pivotal character for the campaign. We used quirky eyeglasses to create modern but whimsical imagery, evoking some classical roots of French culture seen from a contemporary standpoint.
To increase ticket sales for the festival.