Licor 43 carajillos

Licor 43
Online content
What we did
Art and creative direction
Video production
Video editing

Licor 43 is a Spanish liqueur made from 43 Mediterranean citrus fruits and spices giving it a sweet and versatile flavor. For this campaign we presented a ridiculously easy recipe for preparing “carajillo” cocktails at home with friends. Since this is a drink usually served only at fancy restaurants, the idea was to encourage people to prepare it on their own and to give them different and unexpected ways to use the product.

The goal

Increase engagement using the product’s versatility to prepare fancy-looking but easy-to-make cocktails at home.

It was José Cuervo’s campaign with more engagement in 2019.