Tequila Azul Centenario

Tequila Azul Centenario
Online content
What we did
Art and creative direction
Set Design
Video production
Video editing

In this content-campaign for Tequila Azul Centenario, we were interested in communicating the brand’s cheerful and laid-back spirit. The videos starred a cute pug dog, dressed up in the style of classic characters on the Mexico City scene.

The goal

Increase engagement by using a very funny pug dog character whose life is inspired by stereotypical characters found in Mexico City.

More than 20M likes. EFFIES 018 award finalist 🥂
Pugberto is pure love ❤️